Hits Radio, the new Key 103, the new Piccadilly Radio - The Snow In The Summer or So-So

6 June 2018
Key stage 3

Piccadilly Radio 3.0 launched nationally. Here's a sample hour from 4.30 on Monday:

One Kiss - Calvin Harris and Dua Lipa [current]
Sober - Pink [2009]
No Tears Left To Cry - Ariana Grande [current, followed by ads]
Wolves - Selena Gomez ft. Marshmello [recurrent]
Paradise - Coldplay [2012]
Familiar - Liam Payne And J Balvin [current, followed by ads and news]
Breathe - Jax Jones ft. Ina Wroldsen [recurrent]
Fill Me In - Craig David [2000]
Shotgun - George Ezra [current, followed by ads]
Human - Rag 'N' Bone Man [2016]
Wake Me Up - Avicii [2013]

A-list tracks ("One kiss", "Familiar") seem to be on three-hour rotation. EMAP's house style seems to be go from a hit to the adverts, then come back with something familiar.

The playlist is mostly from the last ten years, a few spice tracks from the turn of the century. Not too different from Piccadilly 2.0, which stands to reason; but not really what we'd expect from a service calling itself "Hits".

The immediate question: how is this service different from the existing Heat Radio? It's a similar mix, mostly uptempo pop, perhaps a bit more modern. The longer-term question: will Hits give Heat a bit more space to carve a different path? Already, we see Heat giving space to "This is me" and Lady Gaga, both absent from Hits.

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