The Snow In The Summer or So-So

17March

When you're at the checkout...

...and you hear the beep, just think of the lives you could be ruining at a supermarket cheap.

Regular correspondent Quirks followed up our previous post mentioning Lidl's evilitude.

Would it be unreasonable to assume that Aldi is similar to Lidl, and therefore a shop I should avoid?

Well, Herr Bsirske of Verdi, a German trade union says ya. The people of Switzerland suggest that Aldi discriminates on price, not quality. Employees write about forced unpaid overtime and no life. We can reasonably conclude that Aldi keeps its prices low by skimping on its employees' quality of life.

Alas, this probably leaves me with the choice of Iceland, Somerfield and Waitrose. The latter is far more expensive than I am comfortable with, the former two probably have questionable records...

Waitrose ranks highly, Somerfield is making some more questionable decisions, Iceland (the company) ranks somewhere in the middle. More: ethical consumer.

Does our resident local deity have anything to say about one's choice of shop?

Ashton Vale writes: I knew you'd be back.

You have the evidence, and we've provided you with the moral framework. If, on considering the totality of the situation, you believe you can afford to patronise a more ethical store, then that would be a solution. However, if there is not one in the vicinity, or you cannot afford to do all your consumerising there, then that would also feed into your solution.

Not all gods go in for this self-sacrifice lark, but the hedonistic tendencies of Bacchus are more extreme than most gods. It's a trade-off between moral goodness and material concerns, and the shape of each person's curve will be different. And covered by the client-deity confidentiality clause, natch.

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Ethics